The Americanization of the Indians began after the Mormons settled in San Bernardino around 1852. Soon, their invasion extended as far south as San Timoteo Canyon, with several settlers moving into the San Gorgonio Pass region. By 1862, the Bradshaw Trail from Redlands to Arizona became an important stage stop and a one-day trip from Banning.
As Palm Springs grew, it soon became apparent that the village needed zoning restrictions and other types of controls. In November, 1936, a committee to study incorporation was formed, with Frank Bennett as temporary chairman. On the 30-man committee were Earl Coffman, Fred Markham, Warren Pinney, Alvah Hicks, Ralph Bellamy, Phil Boyd, Culver Nichols, and Jack Williams. A 1939 census numbered 5,336 year-round residents with a seasonal jump to over 8,000 people. The Hollywood film colony and tourists from all parts of the country discovered the desert playground. Palm Springs was in its heyday.
Among the wealth of outdoor activities were nine stables, Tom O'Donnell's golf course, one of the first golf courses in Palm Sprinsgand several tennis courts including Charlie Farrell's prestigious Racquet Club. The city boasted more swimming pools than any other place in the country. Bicycle rentals were available at every hotel and a bowling alley opened in the center of town. Everyone went to Cathedral City to gamble at AI Wertheimer's Dunes Club, Earl Sausser's 139 Club, or Frank Portnoy's Cove Club.
On December 7, 1941, people crowded around the Mashie Palm Springs golf course at The Desert Inn for the Annual Dog Show heard John Miller announce that Pearl Harbor had been bombed. After the declaration of war, a few people left town in a panic; those who stayed prospered.
When peace was declared, tourists returned to Palm Springs in even greater numbers; the village was back to normal. Other cities in the county also were prospering. New golf courses in the Palm Springs area were being built. Desert Hot Springs added a new spa, Cathedral City built new houses and a fire station, Ronald Button and John Culver started a new subdivision in Rancho Mirage, and Cliff Henderson's project across from the small community of Palm Village was the valley's biggest event.
Edgar Bergen, who had a ranch east of Thunderbird, talked Cliff and his brother Randall into developing the 1,600 acres used by General Patton's tank repair facility during the war. Cliff formed Palm Desert Corporation, with Bergen and Leonard Firestone listed among the directors. Fire Cliff Lodge and the Shadow Mountain Club, several office buildings, and a few homes were built. Thirty years later this area would become the city of Palm Desert, joining Palm Springs with new golf courses.
Celebrities began to build houses in the area. Lily Ports and Jolie Gabor and her beautiful daughters built their homes on the same hill. Kirk Douglas moved into the Las Palmas area and Frank Sinatra built a large house on Alejo. Bob Hope, a longtime resident, was appointed Honorary Mayor.
Palm Springs appellation as "Golf Capital of the World" considered the Thunderbird and Tamarisk country clubs as part of the city. Even Floyd Odlum's golf course in Indio was included in the count. Many of the day's tournaments were played on those golf courses.
Polo, popular before the war, was revived, and several indoor tournaments were played at the field club. Tennis tournaments at the Racquet Club and Tennis Club brought the city worldwide acclaim.
President Gerald Ford had visited Palm Springs during his term as Vice President. When his term of office as president expired in 1976, he returned to build a home next to Ambassador Leonard Firestone's house at Thunderbird. The Fords have been very active in all valley events, appearing at groundbreakings, hotel openings, and charitable balls. The president has played in all major Palm Springs golf tournaments. Mrs. Ford brings considerable recognition to the valley through her alcoholic and drug center in Rancho Mirage.
The people who made Palm Springs world-famous, such as Einstein, Samuel
Untermeyer, Mayor Jimmy Walker, Bob Hope, Bing Crosby and Jimmy Swinnerton,
would hardly be noticed today in the valley. On any given day during the
winter season, over 100 nationally known figures can be seen around the
desert.